Blog Posts

When it comes to promoting your home services company, there is one strategy that has proven successful over time and for a wide range of businesses. Plumbers, locksmiths, electricians, pest control providers, construction professionals, lawn services companies, painters, pool maintenance providers, and more have found that using promotional products as a cost-effective, high impact way to attract attract customers and enhance customer loyalty works every time.

Since the start of COVID-19, work from home and remote work have been increasingly prevalent. Where there were once rules for corporate workwear in the office, all of a sudden, there were none for those working remotely other than you had to wear business attire on the top half while on video calls.

There are plenty of good reasons why the corporate gift market in the United States is estimated at $125 billion annually. Perhaps the best reason is simple – People like receiving gifts and look kindly on the brands that provide them with something they will enjoy using. Considered the ultimate form of targeted marketing, strategic corporate gift-giving enhances critical relationships for a brand by creating personal connections with the recipients.

Your brand’s events should deliver an impressive return for each marketing dollar that you invest in them. While that may seem like a difficult goal to achieve, it’s easier than you think when you take an integrated approach to creating your events program. In fact, taking this approach is critical because your event programs should also be an integral part of your brand’s overall marketing plan.

The focus on healthcare issues has never been greater than over the past year, largely due to the COVID-19 pandemic. But even before the pandemic, the number of people in the United States seeking medical and dental care was on the upswing. A Statista survey from January 2019 found that 83% of US adults stated their current health-related priority was their oral health. They rated this higher than mental health, exercise, and diet as a health-related concern. Statista also found that, as of 2018, US physicians were seeing between 11 and 60 patients per day.

Some businesses have questioned whether promotional products make a difference in their bottom line, especially with the growth in digital advertising. This stirs up more questions. Are promotional products still relevant? With more focus on digital advertising and social media, should promotional products still play an important role in your business’s marketing strategies? What impact can promotional products have on your business?